Making money on social media, like YouTube, Instagram, Facebook, or Snap Chat can create unnecessary legal problems if you aren't legally prepared. If you are an online influencer, run an online business or mention products in your videos, the Federal Trade Commission (FTC) is going to hold you accountable for the information you disclose. Truth in advertising applies to all media, including social media. Compensation for a positive review affects the credibility of your endorsement. The FTC is going to hold you accountable.