Short quotes are generally okay to use, as they normally are viewed as having insufficient creativity to warrant copyright protection. Long quotes are more problematic. LDC's (Long Dead Celebrities - e.g. pre 1923) are generally okay to quote as copyrights would likely have expired , RDC's (Recently Dead Celebrities) or PDC's (Present Day Celebrities ) are more likely to have copyright protection still active.
Most states have laws against using the name or likeness of a celebrity for commercial purposes. LDC's (Long Dead Celebrities - more than a century) are generally okay to quote as publicity rights would likely have expired , RDC's (Recently Dead Celebrities) or PDC's (Present Day Celebrities ) are more likely to have publicity right protection still active.
The use of the name of the author of the quote often of the most concern if that author has trademark protection. Some do, but most don't. You should have your IP attorney check to determine trademark status. Be cautious not to imply the author of the quote is the source of your book.
Be accurate in your work as false designations of origin on goods or services in commerce can violate Federal law and subject you to liability.
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