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My business uses the word "You're" in it, but we spelled it "You R" in our trademark. Now we would like to change it to "UR." I understand that owning the trademark means that we would have the rights to any spelling of "You're" because they are phonetically the same and therefore would be considered "confusingly similar." That leads me to believe we could use the different spelling without changing the trademark, but my business partner disagrees. Do we need to amend our trademark in order to change our logo and website address? Or would we need to file an entirely new application?