Based solely on these limited facts the purchaser would be the customer of the reseller. The purchaser would potentially be using the software in violation of copyright laws.
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The general rule is that a buyer cannot lawfully acquire more rights than the seller has to sell. So, if a software manufacturer sells a license to Person A that permits that person to use a piece of software but which prohibits its resale then Person B does NOT acquire good title to that software if he buys it from Person A. The software manufacturer can seek to recover that software from Person B or sue him for infringement.
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As the previous answers indicated, based on the scenario you provided, the customer is a customer of the reseller.
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