Provided it is not refusing to sell to you for a unlawfully discriminatory reason, a business is not obligated to transaction business with anyone. So if the business in question does not want to do business with owners of rental properties, it can certainly choose not to.
Certainly a business can deny service to customers so long as they aren't violating a discrimination or other law by doing so.
A residence need not be owner occupied to get work done on it. But, they probably would be much more comfortable if you were to prove that you are the owner. Or, go to a different vendor.
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There is nothing illegal about that.
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If they have super low prices it may be that the is a government subsidy that offsets energy efficiency improvement costs to owner occupants. Nothing necessarily prevents you as the owner from occupying one of your rental units.
Every legal matter is fact specific, and there are often nuances in every case. This is intended for comment only, and does not create an attorney client relationship.
There's a difference in the way an owner or renter will treat the same item, especially when it comes to real property. Perhaps this company has had bad experiences with renters, who might typically be rougher on their product.
I may be guessing or not licensed in your state. No atty/client relationship exists.