Trademark Infringement Question
3 attorney answers
They may or may not, it depends upon how similar the marks are and of course, as stated, the class of goods. Trademark infringement is a systematic process that looks at the marks and determines if likelihood of confusion is prominent. This includes a number of other considerations also. Your best bet is to consult with an intellectual property attorney who can advise on your matter.
I agree with attorney Natoli. Avvo is best used for general questions and explanations of the law, not for free legal work.
With that said, starting off a business using a name you know another part has a registration for is tricky business. Even if it is not infringing, the party can rush into Federal court with its registration and cause problems for you. Again, retaining an attorney and discussing the matter in detail will be the only way to make a competent strategy.
This site is not a substitute for a lawyer and no one can actually answer this question specifically because more facts are needed. All that matters really at the end of the day is whether the mark holder perceives you as infringing and in such case they can still seek to shut you down or at least block your trademark registration.
My off-the-cuff opinion is that this is really a bad trademark in general. The terms "forward" and "direction" are employed to describe any number of goods and services and are so intuitive that you will be forever policing it. There is little that is distinctive here and that is not a good way to brand. This is just my opinion of course.
Whenever you endeavor into investing in a trademark it is very important that you conduct the proper clearance due diligence upfront and before you submit an application to the USPTO. In the US, this means searching under both federal (USPTO) as well as common law because trademark rights stem from use in this country NOT registration. This means that acquiring a federal registration does not necessarily mean that you are not infringing on another's intellectual property. See the link below for a detailed explanation of the due diligence process and a guide on how to choose a strong trademark.
I suggest that you consult with a lawyer in private and discuss your objectives in more detail. You can start by calling around to several for a free phone consultation, get some insights then pick the best fit to work with.
DISCLAIMER: this is not intended to be specific legal advice and should not be relied upon as such. No attorney-client relationship is formed with the law firm of Natoli-Lapin, LLC on the basis of this posting.