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I'm starting a company that makes & sells flyboards (Youtube it really quick, WAY cool new watersport). We found a brand name that we really like (lets use REX as an example), but there is a company that manufactures and sells stand-up paddle boards under the same name. Both companies would be in a similar industry, watersports, but VERY different products. Theirs is a board that you stand on with a paddle, ours is a flying fire hose attachment for high-powered jetskis. In the "goods and services" section of their trademark filing, they only specifically claim paddle boards and paddles for paddle boards. Would picking "REX watersports" for a company name be too close to theirs seeing that we are both watersports related? Also, our domain would be RexWatersports.com. Too close????