I can't guarantee that hiring a lawyer will make Alamo back down, but I can guarantee you that Alamo will take your defense a lot more seriously if you do hire a lawyer. I'm guessing that your rental agreement has an attorney's fee clause, so your lawyer can not only argue that you're not liable for this scratch, but can also argue that Alamo is responsible for your legal fees. That itself may make Alamo think twice about picking a fight with you.
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You can fight with Alamo but, short of being awarded your attorney's fees, you loose. If it is reported as damage occurring when the car was legally parked it will be on your comprehensive coverage and, probably a lower deductible.
Your call, and probably your money.
Never pick up a rental in the dark.
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