For the J-1one category you need a sponsoring organization, as well as a general training plan.
For an H-3 you don't need a sponsoring organization, but will need to present USCIS with an extensive, detailed training schedule,etc.
Behar Intl. Counsel 619.234.5962 Kindly be advised that the answer above is only general in nature cannot be construed as legal advice, given that not enough facts are known. It is your responsibility to retain a lawyer to analyze the facts specific to your particular situation in order to give you specific advice. Specific answers will require cognizance of all pertinent facts about your case. Any answers offered on Avvo are of a general nature only, and are not meant to create an attorney-client relationship.
Go here for a list of qualified programs: http://j1visa.state.gov/
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First, you need to see if your business qualifies as a sponsor.
Second, you need a sponsoring organization that is the umbrella company for the J-1
Third, you must be mindful not to deplace a worker, or have your cousin or whoever to actually do work. An internship is an observatory position especially if you are not paying him. This could lead you into hours & wages laws violations.
This does not constitute legal advice and is purely informational and we do not have an attorney-client relationship until a fee agreement is signed. The details of your case can vary slightly and the legal analysis can be then totally different. Do not rely on legal aswers to address your particular situation but seek a direct contact wih an attorney.