Have you actually selected a business entity? If not, a business lawyer coul help with that. What is your concern with the writers? If it is related to your relationship with the writers I would lean toward an employment lawyer. Business and employment law have some areas of overlap so you could probably find an attorney who does both.
You may need a copyright attorney who has experience with work-for-hire agreements. Are you concerned about owning the content?
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Generally speaking, In any issues involving the use of creative talent and the internet, if it were my company I would want a business and intellectual property attorney who understands eBusiness and Internet law. This is a growing area of the law in need of more skilled internet law practitioners.
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I would consider an intellectual property attorney who is familiar with copyrights, trademarks, writer agreements, and, a has experience working with startups in the technology and social networking space, to not only help you control the intellectual property writes vis a vis your freelance writers, but also to assist you with your agreements with web developers who will create your site.
In addition, "dating sites" have sometimes come into legal cross hairs by hooking up individuals with spotty backgrounds. Your revenue model(s) should also be considered. Whether your site vets users on some degree may be a legal issue. (see Match.com lawsuit link below).
So, in addition to your traditional intellectual property considerations in controlling the copyrights to the work freelancers do for you, a new media savvy attorney who understands privacy considerations, mobile and expansive website development agreement, niche social networking and related markets, and the legal and business affairs that are implicated from these activities can be of tremendous value to you.
Do you have a business and marketing plan?
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You need a California Internet business attorney or Entertainment attorney or IP attorney.
You will want to three things to protect yourself, I think:
1) An services contract between you and the "freelance writer", which should include customer contract restrictions and conditions, work-for-hire provisions, copyright assignment provisions, non-compete provisions, and indemnification.
2) A services contract between you and the customer, including privacy and publicity provisions, conditions under which profiles will be posted, a release of liability, a warranty disclaimer, etc. ;
3) An LLC, Sub-S, or Sub-C business entity to insulate and protect your personal assets from being attached in any consumer suit; and
4) Liability insurance.
There will be numerous other issues relating to trademarks, copyrights, patents, etc. that also need to be addressed but which you seem to be ignoring due to a focus on what happens if one of your writers rapes a client or sells their ID or whatever is it that you are scared your writers might do.
See the attorney and you will be less stressed about this.
I am not your lawyer and you are not my client. Free advice here is without recourse and any reliance thereupon is at your sole risk. This is done without compensation as a free public service. I am licensed in IL, MO, TX and I am a Reg. Pat. Atty. so advice in any other jurisdiction is strictly general advice and should be confirmed with an attorney licensed in that jurisdiction.
I have worked with dating sites and my concern would be the business fall out if people knew the bios were ghost-written. People draw clues from how people tell things and not just the substance delivered, you are spending money to eliminate clues that might be valuable to your clients.
Employment law for businesses LLC (limited liability company) Business contracts Non-compete agreements for businesses Business insurance Business privacy laws Intellectual property Copyrights Commercial general liability insurance Business Employment Privacy law Non-compete agreements and employees Employee privacy rights Internet law Startups Starting an LLC