Keep in mind that the primary remedies in a California Business and Professions Code 17200 lawsuit for private enforcers are injunctive relief, restitution, and disgorgement of ill-gotten gains, not monetary damages or penalties. Plaintiffs may be entitled to attorney's fees for enforcing Section 17200, assuming they otherwise meet the standards as a private attorney general under Code of Civil Procedure section 1021.5
There are other causes of action you may want to consider, from a remedies standpoint. For example, there are broad civil remedies and damages that can be obtained under Civil RICO and other laws. However, it is impossible to give advice on that without more understanding of your case. Feel free to contact me if you wish.