We are a startup, and we have a service that basically is in big need. To protect parties involved, will use fictitious names and words describing the incident.
Ex: Hard Drive
Company X has a name of:
Our name (changed slightly):
Yes, we are in the same industry, but the first two words are generic in nature to say they have dominant use of it. They filed back in 2004, and supposedly have built a reputation for providing the service. They said customers come to them confusing us with them. Wow, I see it as an opportunity to steal from us.
Anyhow, we are asking around. To see what we should do. The companies involved are on different states. We have however are building a fast and strong brand online using social media