If I want to make an informational video (advertisement) to sell a product (specifically a business plan template) and I introduce the voice over artist as a retired venture capitalist, but he is not and is just an actor.
(E.g. My name is Richard Parks, I am a retired venture capitalist that has over fifteen years of experience screening startup and established companies. By the end of this video, you will know the secrets to how so many companies have been able to...)
You are engaging in a clear deception. Why take the chance of being subject to both consumer and governmental claims of illegality.
Why not simply rewrite your script to eliminate this kind of issue. It would seem easy to do that while still maintaining your marketing points.
That sounds an awful lot like false advertising. Now if you're Richard Parks and you just want to use a voice over guy thats probably doable but please consult an attorney to make sure you have a proper disclaimer.
If Richard Parks isn't a real person just an actor I think thats outright fraud.
Please be advised: I'm licensed in California only. This response is intended only as general commentary not legal advice and does not create an attorney client relationship. This response may be considered "attorney advertising" material. Nothing in this posting should be considered a guarantee, warranty, or prediction of the outcome of your case or any other case.
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