I am looking to file a trademark for a name i made up. I am confident it's not been ever used and have done extensive research with a friend of mine who works at a law firm.
I asked my friend and he said it's not necessary because of what we have in the United State's as Common Trademark. So, in essence if i just launch the company and have press or media attention, that can serve as evidence of first use, right? And i won't have to do a trademark until i want to?