I signed a 4 year commercial lease to open a retail store about 2 years ago. The store is not performing up to my expectations so I would like to sublease my unit. The lease clearly reads "The landlord shall not unreasonable hold its consent in event tenant seeks to transfer it’s interest". A massage business, with 2 existing locations, is willing to take over my lease. However, when I went to get approval from the landlord, they denied it without supplying a proper response. They didn't ask to see financials, anything. All they said they think the unit would be best fitted for restaurant use. HOWEVER, previous to this, they told me they prefer that a retail store open, and not a restaurant (as there are so many in the plaza). They aren't taking me seriously - how can I elevate this?