If a real person's name is trademarked, does it prevent you from using that name in headlines or blogs? For example, Morgan Freeman is trademarked. So if I blog "Morgan Freeman is the greatest actor ever." Or, Morgan Freeman is the worst actor ever," is that legally violating trademark? After all, many blogs use their posts to bring in traffic to make income via advertisements. If you really want to avoid infringement should you write "Morgan Freeman® is the most interesting actor ever."