I got a cease and desist letter from a company in another country using a similar name just reversed. For example our company in the USA is labeled www.johnsmith.com and the other company is based in the UK there site is called www.smithjohn.com.
Both companies are two completely different websites and companies with different logos. and designs. In fact the UK site actually points to another domain all together they don't have a site built yet. They just said the were planning on one at the end of the year.