As you can imagine, there are many considerations and your specifc scenario will matter.
My firm works with start-up entrepreneurs on a daily basis and we too are based in NYC. I would be happy to offer a free phone consultation to go over some of the threshold considerations regards to any new business and learn more about your particular model.
It is not clear from your posting whether you would fall into any formal compliance regime, but that will need to be fleshed out of course. Apart from that, you have entity formation considerations, trademark, service contracts/terms and conditions, among others.
Feel free to contact me if you care to discuss in more detail.
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Nothing jumps out from your description of facts indicates you need a specialized lawyer other than a business lawyer with some IP experience. Mr. Natoli who has also responded in in your jurisdiction and has posted many, many fine Avvo answers. The Avvo "Find a Lawyer" function at the bottom of the page can help you locate others.
The above is general legal and business analysis. It is not "legal advice" but analysis, and different lawyers may analyse this matter differently, especially if there are additional facts not reflected in the question. I am not your attorney until retained by a written retainer agreement signed by both of us. I am only licensed in California. See also avvo.com terms and conditions item 9, incorporated as if it was reprinted here.
Not really enough info to answer the question. YOu can get a small business start up lawyer for entity formation and strategy. Here is an article on business entity set up considerations.
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