My question is: Obviously when going up against a Billion dollar insurance company you want the best attorney that you can have. What are the pros and cons of going with a large firm vs small firm. The large firm has the name recognition/experience,super lawyer distinction etc. The smaller firm has the experience but doesn't have the prestige, awards, super lawyer, avvo recognition, etc. I know the common sense answer like I will get more hands on attention from the smaller firm. I am asking more in regards to litigation, trial, etc. Does it matter to the insurance company who they are up against? Are they going to be more likely to settle because they are going up against a big name or not and don't want to go to trial? Please give me any thoughts that would be helpful.