An old associate is bringing me on-board his start-up company to assist him with his marketing practices. His company manufacturers a new product; this began as a side project. My role within the company would be to run the marketing and sales; he has approved the option of my compensation as equity in the company since income is unavailable at this point.
My question is, how much equity am I entitled to for taking a Marketing Director or Vice President’s role within his organization? It is my belief that I would be one of only two or three working on this project and I could possibly be doing more work than the founder/president.
Thank you for your help.I understand that I am not "entitled" to a specific amount of equity; I am trying to determine what would be an adequate business arrangement since I am unable to invest funds into the company and the company is unable to provide an income at this time. The founder/president has invented the product and has only built a website; I would be providing majority of the marketing and sales support while the company grows. The product is designed for commercial and residential use; commercially it would be sold through suppliers and residentially it would be sold through retail stores. It is sold for under $7 and it would be used in the service industry and/or ease-of-use marketing. Unfortunately I cannot divulge any more information at this time.