I want to form an LLC. I have one partner. He and I will own 80% of the company and we want 20% to be reserved for potential equity investors. The business is a website that distributes movies and we will build an advertising model around it. We would like to give a small percentage to our content providers (ie the owners of the films we distribute on the site) but no more that 20% of total equity as a way to entice them to enter into an agreement to sign with us. Now, should we simply dilute our ownership every time we sign a new content provider who will have class B common stock with no voting rights?