Is it legal to hire on the basis of gender? I see it all the time in modeling ads; "seeking female model". I know hooters (a restaurant chain) only hires female wait-staff. Now how come if a male owns say a bank if he only hires males the ACLU and others will start suing like crazy? Also, wouldn't it be easy to get past any discrimination laws by saying something along the lines of "We thought the applicant wouldn't mesh well with the social atmosphere of our institution" or "We thought the applicant wouldn't appeal well to our clients"?