Is it possible to use and trademark a name with the following scenario:
I'm starting a up a business and would like to use a name (lets say "Star Marketing")
However, there is an existing company called "Star Interactive."
This company also serves the same market and would be considered a competitor.
(Lets say the market/niche is online marketing)
Although both of our names starts wit the same generic word "Star" the second word/descriptor is different. Can I rightfully use and TM the name: "Star Marketing" If my competitors name is "Star Interactive" ?
My competitor is a small local/web based company.. not a big brand. Also, I don't feel that our customers would get confused with the names because the second word/descriptor are not similar in spelling or pronunciation.