The lawyer who drafts the will may or may not end up representing the estate in probate. The lawyer would not represent the beneficiaries, only the executor. The executor handles the administration of the will, which is technical and benefits from the expertise of counsel. It may not be mandatory for the executor to hire counsel, but it's highly recommended.
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Drafting lawyers can be executors and the executor is free to choose their attorney. Im not sure about GA law, but in California, there could be an issue with the executor hiring his/her own firm to represent them if they are a partner of the firm.
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Every executor should hire a lawyer to represent the estate.
Note that it is usually a serious state bar ethical issue when a lawyer drafts a will naming himself or his firm in that position.
However, it is very common that an executor might choose to retain a lawyer that drafted the will.
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Under Georgia Rules of Professional Conduct (the rules that govern the practice of law in this State), it would be unethical for an attorney to promote himself or herself as a fiduciary (an Executor or a Trustee, for example). That being said, it is perfectly acceptable for a client to request that their drafting attorney serve as Executor/Trustee in their estate plan. When such a request is made my the lawyer, the attorney has a duty to disclose to the client that there is a potential for conflict of interest to arise when the attorney serves as Executor or Trustee because the attorney will likely hire his or her own firm to represent them in administering the estate or trust. The client must be given an opportunity to seek independent legal advice about whether they should ask their attorney to serve as Executor or Trustee.
Traditionally and generally speaking, it is very common for the drafting attorney to be contacted by the Executor of the Will (or Trustee of the Trust) to represent them--not the beneficiaries--in the administration of the estate. The beneficiaries may hire their own counsel if such is necessary, but it is extremely common for Executors/Trustees to hire to own attorneys. The attorneys will help prepare the petition to probate the Will, notifications to the heirs, represent the Executor in court (if necessary), and assist in the administration of the estate (prioritizing the payment of debts, running title on any real estate, ordering appraisals of property, advising on any estate tax issues, preparing deeds to transfer real estate out of the deceased person's name, etc.).
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You have two things confused. First, the law firm that drafted the will has nothing to do with probating the will unless the nominated executor hires the firm to handle the probate. Second, the executor generally needs at least a little help to make sure he does not do anything wrong and that the creditors first, and the beneficiaries second, are handled in accordance with the law.