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I'm opening an Etsy shop and also have a website that uses the same name. I've had both for several months, along with another similar name I've been using for a few years now. I'd like to protect the logo I designed and use it for both businesses. For now I have a California seller's permit just using my first and last name. But it seems that since I intend to build a brand around my businesses, I may need to register both business names in California and also with the U.S. government. I'm a little wonky on how this process works and need to figure out where to start and what I'm supposed to do. I would be disappointed to learn that my nice logo has already been registered, or worse yet that someone swoops in and copies it, registers it, and then demands that I cease using it. Thanks!
E-commerce Sole proprietorship LLC (limited liability company) C-corporation Business contracts Business privacy laws Intellectual property Copyrights Trademarks Business Privacy law Naming a business Internet law Consumer protection Copyright infringement Trademark infringement Tax return Startups Starting an LLC