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I am reading contradicting information on advertising products below the MAP? I am told I can be sued for copyright infringement if I advertise to low but I do not see how. I am not in any reseller agreements binding me to their rules and the law seems to be on my side.
According to the law of first sale "an individual who knowingly purchases a copy of a copyrighted work from the copyright holder receives the right to sell, display or otherwise dispose of that particular copy, notwithstanding the interests of the copyright owner"
Also, copyright law states: copyright does not include any right to prevent the making, distribution, or display of pictures or photographs of such articles in connection with advertisement.
Am I missing something here?I am a new ecommerce business and need any edge I can get competiting with the big boys. I feel that I should be able to advertise at prices that will attract the clientelle I am looking for. I have low overhead and can aquire the product at low cost. Coupons and shopping cart loopholes are for already established companies. I need to attract business first.