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I'm a freelance designer and one of my clients rents boats and jet-ski's, that he owns, to the public as a summer rental business. He was wondering if he could use the "Whaler" logo on his marketing materials due to the fact that his Whaler boats are the hot ticket for renters. The marketing material I am designing for him right now are rack cards that would be distributed in chambers and left at visitors centers, not sold to the public, handed out freely.