Q:"Can I use NCAA/College logos for a recruiting service?"
R: Only if you acquire a license from the NCAA -- or the relevant college. You and your own attorney should contact the Collegiate Licensing Company [ http://www.clc.com ].
The above response is general information ONLY and is not legal advice, does not form an attorney-client relationship, and should NOT be relied upon to take or refrain from taking any action. I am not your attorney. You should seek the advice of competent counsel before taking any action related to your inquiry.
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Q:"Can I use NCAA/College logos for a recruiting service? Not for merchandise sales."
A: Yes, provided you want to take a legal risk. How large is the risK is what you really want to know, I suppose. That requires you to consult with an experienced IP attorney or licensing attorney. The NCAA is not typically as aggressive as the NFL, and seems to concentrate more on athletic paraphernalia and to give recruiters a lot of leeway. Look for years of experience and pick an attorney that doesn't just say "not legally" without answering your question as to whether you can. In Sacremento, you might contact Scott Pink http://www.avvo.com/attorneys/95814-ca-scott-pink-265102.html or Stephen Davis http://www.avvo.com/attorneys/95826-ca-stephen-davis-380555.html
I am not your lawyer and you are not my client. Free advice here is without recourse and any reliance thereupon is at your sole risk. This is done without compensation as a free public service. I am licensed in IL, MO, TX and I am a Reg. Pat. Atty. so advice in any other jurisdiction is strictly general advice and should be confirmed with an attorney licensed in that jurisdiction.