I want to create a print on demand mug and tshirt that uses the names Buffalo and Dallas and their final score on Thanksgiving. I won't be using their team names, just the city names. Would this be considered trademark infringement?
You can be held liable for trademark infringement if you present a false association, sponsorship, endorsement or other affiliation with any other trademark owners or enterprise. You do not have to use their trademark or logos necessarily.
Will your use present a false association? I'm not so sure, but if we asked 100 people whether they associate your product with the NFL franchise it corresponds to how many out of 100 will say "yes?"
Before you commit to anything, I suggest that you consult with a lawyer in private and discuss your objectives in more detail. You can start by calling around to several for a free phone consultation, get some insights then pick the best fit to work with.
DISCLAIMER: this is not intended to be specific legal advice and should not be relied upon as such. No attorney-client relationship is formed with the law firm of Natoli-Legal, LLC on the basis of this posting.
This may create issues of at least trademark infringement and/or trademark dilution.
You should discuss with an intellectual property attorney in a private consultation.
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There is a lot that goes into answering this question. Details such as team color, the fonts used and any other items that may be printed on the mugs and/or tee shirts. I would suggest you discuss your plan with an intellectual property attorney in private to make sure you get the best advice possible.
My answer is general information, neither constituting legal advice nor resulting an attorney-client relationship.
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