I have handled a whole bunch of cases like this and the answer is most likely no. Selling any kind of knock off gives rise to a whole host of claims by the holder of the brand (Rolex). Talk to a lawyer about what te watches actually are (do they have the brand name etc.)
Dunlap, Grubb & Weaver, PLLC
Tel 800-747-9354 x 3885
Local Tel 202-316-8558 / 703-777-7319
SuperLawyers (top 2.5% peer selection for Commercial and Business Litigation)
NOTE: This answer is made available by the out-of-state lawyer for educational purposes only. By using or participating in this site you understand that there is no attorney client privilege between you and the attorney responding. This site should not be used as a substitute for competent legal advice from a licensed professional attorney that practices in the subject practice discipline and with whom you have an attorney client relationship along with all the privileges that relationship provides. The law changes frequently and varies from jurisdiction to jurisdiction. The information and materials provided are general in nature, and may not apply to a specific factual or legal circumstance described in the question.
Even if a customer knows that he or she is buying a fake product (i.e., a "counterfeit" or "replica" product), the offer to sell the product and its purchase are still both unlawful because the brand owner is harmed when fakes of its product are circulating out in public.
Not without infringing Rolex's trademark.
Disclaimer: Please note that this answer does not constitute legal advice, and should not be relied on, since each state has different laws, each situation is fact specific, and it is impossible to evaluate a legal problem without a comprehensive consultation and review of all the facts and documents at issue. This answer does not create an attorney-client relationship.