The lobby card is from 'The Talented Mr Ripley' and is used as the basis of critical discussion in an academic journal. The card contains the following text: 'Copyright c 1999 by Paramount Pictures and Miramax Film Corp. All rights reserved. Permission granted for newspaper and dated magazine reproduction not primarily devoted to a single topic, individual or motion picture. All other use without the express written consent of Paramount Pictures and Miramax Film Corp. in each instance is expressly prohibited.'
As the warning says, "ALL OTHER USE EXPRESSLY PROHIBITED," so it that depends on YOUR use. Just because someone used it in the past for a "fair use" doesn't mean you or anyone else gets to piggyback on their use. Each use has to be tested by the 4 use factors.
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