I'm going to edit the practice area of your post to "General Practice," since the contents of your post do not involve a civil rights issue.
Ms. Berjis is licensed to practice law in the State of California. The laws of your jurisdiction may differ and thus this answer is for informational and educational purposes only and is not to be considered as legal advice. Since all facts are not addressed in the question, this answer could change depending on other significant and important facts. This answer in no way constitutes an attorney-client relationship.
I have changed your "practice area" from "civil rights" to "trademark application".
A trademark cannot be sold without the associated goodwill of the business. This prohibition against "naked transfers" is an important aspect of trademark law.
The above is general legal and business analysis. It is not "legal advice" but analysis, and different lawyers may analyse this matter differently, especially if there are additional facts not reflected in the question. I am not your attorney until retained by a written retainer agreement signed by both of us. I am only licensed in California. See also avvo.com terms and conditions item 9, incorporated as if it was reprinted here.
If the name is being used, you cannot buy the name alone. If the owner of the name has stopped or will stop using it, then it is possible.
here is a good article on the topic
Yes, you can, assuming the owner is willing to sell it to you. If the name is registered as a trademark, you can buy it outright and record a trademark assignment at the Patent and Trademark Office. The process is relatively simple, and there are standard forms that recite that the sale includes all the goodwill associated with the mark and other rights appurtenant in whatever category the mark is registered.
You need to see a trademark attorney or business attorney. This can be structured many ways. For example: outright purchase of the club; purchase with grant back license; license without purchase. Focus on your real objectives and let the lawyer help you get there legally, if possible.
I am not your lawyer and you are not my client. Free advice here is without recourse and any reliance thereupon is at your sole risk. This is done without compensation as a free public service. I am licensed in IL, MO, TX and I am a Reg. Pat. Atty. so advice in any other jurisdiction is strictly general advice and should be confirmed with an attorney licensed in that jurisdiction.
My colleagues have sorted you out quite well. I would add that in my opinion the simplest structure, which will also help you avoid any potential liabilities, is likely a simple asset purchase agreement, naming the specific assets your are acquiring along with the associated goodwill. Then, as stated by the others, an assignment would need to be conducted through the USPTO, and your done.
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