Well, it totally depends upon other facts not listed...not the least of which is the actual advertisement. Keep in mind that one of the issues that courts look at in deciding the validity of a contract is the meeting of the minds....and some level of consideration. With this caveat being stated, I would agree with my colleague in that a simple conversation with the business may produce the results that you want
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No, it is not a breach of contract as I do not believe you would be able to prove the elements of a breach of contract. That being said, go back and tell them what the company says. I bet if they are a reputable business they'll do all they can to make you happy (within reason).