You need to petition the Board to reopen. This will be difficult to do with the 90 days gone, so you need to make a pitch to the government to agree. Once they agree you have a better chance with BIA. Once reopened, you will need to ask for a remand and before the judge you will be able to seek adjustment. No guarantee it will be granted. You are going to need an attorney in NY if you are serious about getting this done successfully.
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Your friend must be subject to a removal order. If his appeal was already denied, he must request proceedings to be reopened through a motion joined by the government. This will be difficult. You should consult with an immigration attorney.
Your friend should hire an attorney to help him. He will need to move that the proceedings be reopened and this motion needs to be joined by the government. You are correct, this is difficult to accomplish.
Your friend needs an attorney to try to reopen his removal order, filing an I-130 alone is not going to do anything at this point. My firm handles these cases in NY.
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