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Aaron Hendelman

About Aaron Hendelman

About me

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I head the trademarks, copyrights, and advertising practice in Wilson Sonsini Goodrich & Rosati's Seattle office, where I focus on the areas of trademark, advertising, unfair competition, copyright, Internet, retail, and consumer law. I counsel clients regarding domestic and global trademark and copyright issues; intellectual property licenses and transactions; advertising, marketing, and promotions strategies; and Internet and domain-name issues. I regularly represent public and private companies in complex transactions involving intellectual property rights and advertising matters. I also have represented clients in challenges before the Federal Trade Commission and consumer protection agencies such as the National Advertising Division of the Better Business Bureau.


Following law school, I clerked for the Honorable David R. Thompson, U.S. Court of Appeals for the Ninth Circuit.

My clients include:

  • Apple
  • Bag, Borrow or Steal
  • Bungie
  • Ducati
  • Expedia
  • Netflix
  • Netgear
  • Nuance
  • Palm
  • San Francisco Museum of Modern Art