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About me

W. Erich Scherr is the managing partner of Scherr & Scherr, LLP, an AV-rated personal injury and civil trial law firm representing personal injury victims throughout Wisconsin. Erich is a 1998 graduate of Marquette University Law School. He is a 1995 graduate of Indiana University -- Bloomington. He is licensed in all Wisconsin state circuit and federal district courts. He was named Wisconsin Rising Stars for 2006, 2007, 2008, 2010, and 2011. He was named Top 40 under 40 by The National Trial Lawyers for 2012 and 2013. He was named Top 100 Litigation Lawyer by The American Society of Legal Advocates for 2013. His statewide personal injury and civil trial practice includes: automobile/truck accidents, bad faith/insurance coverage, bicycle accidents, motorcycle accidents, fire and casualty, product liability, professional liability, slip/trip-and-fall, wrongful death, wrongful repossession, and trespass/intentional tort. Erich is a member of the State Bar of Wisconsin, Wisconsin Association of Justice, and the Milwaukee Bar Association.


Languages spoken: German

Practice areas


  1. Wrongful Death: 20%
  2. Consumer Protection: 20%
  3. Slip and Fall: 20%
  4. Motorcycle Accident: 20%
  5. Car Accident: 20%



Hourly ($150-250/hour), contingent (25-33%)

Attorney endorsements

6 total 

Are you an attorney? Endorse this lawyer

  • Thomas E. Aul

    Attached is the revised Summons & Complaint. You will see that I have added 1. Attorney Erich Scherr as co-counsel 2. A Cause of Action for Racial Discrimination Mr. Scherr is a trial attorney I have worked with over the years. He has gained my respect through many cases as a man of integrity and character. He has an excellent mind and unwavering self-confidence. Also, he is second to none on strategy and is fearless in Court. Please review the contents of the Complaint and provide me with your comments. Upon final approval I will send them to Mr. Gamoke along with a recommendation of a face-to-face conference in Hurley or Minocqua on Friday, February 12, 2016 to discuss the issues of mortgage deficiencies and return of the hotel property to you.


    Thomas Aul General practice Attorney
    Relationship: Fellow lawyer in community

  • Tracy Neil Tool

    An intelligent, skillful and very capable trial lawyer.


    Tracy Tool Personal injury Attorney
    Relationship: Opposing Counsel on matter

Contact info

Scherr & Scherr, LLP, Attorneys at Law

230 West Wells Street, Suite 610
Milwaukee, WI, 53203

Scherr & Scherr, LLP, Attorneys at Law

6A N. Brown St.
Rhinelander, WI, 54501



WIGood Standing199803/23/2015
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
10 BestAmerican Institute of Personal Injury Attorneys2015
Top 100 Trial LawyerThe National Trial Lawyers2015
Leading LawyersM: Milwaukee's Lifestyle Magazine2015
Leading LawyersM: Milwaukee's Lifestyle Magazine2014
Top 100 Trial LawyerThe National Trial Lawyers2014
Top 100 Litigation LawyerThe American Society of Legal Advocates2014
Top 100 Litigation LawyerThe American Society of Legal Advocates2013
Top 40 Under 40The National Trial Lawyers2013
Top 40 Under 40The National Trial Lawyers2012
Rising StarWisconsin Super Lawyers and Rising Stars2011
Rising StarLaw & Politics and Milwaukee Magazine2010
Rising StarLaw & Politics and Milwaukee Magazine2008
Rising StarLaw & Politics and Milwaukee Magazine2007
Rising StarLaw & Politics and Milwaukee Magazine2006
BV RatedMartindale-HubbellN/A
Work experience
TitleCompany nameDuration
AttorneyGruber Law Offices, LLC2007 - 2009
AttorneyPeterson, Johnson & Murray, S.C.2000 - 2007
AttorneyHannan, Siesennop & Sullivan1998 - 2000
Association namePosition nameDuration
State Bar of WisconsinMember1998 - Present
Milwaukee Bar AssociationMemberN/A
Wisconsin Association of JusticeMemberN/A
School nameMajorDegreeGraduated
Marquette University Law SchoolLawJD - Juris Doctor1998
Indiana UniversityEconomics/Political ScienceBA - Bachelor of Arts1995