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About me

Experienced negotiator with knowledge of legal requirements and procedures regarding contracts, business processes, land use and lien law. Focused on resolving issues to the benefit of my clients, with or without litigation. Important accomplishments include:

Major participant in crafting and publicly lobbying for changes in local legislation

Successful advocate on behalf of clients and the construction industry before Muncipal Authorities and Planning and Zoning Boards

Effective “translator” between developers and attorneys/architects/engineers/planners/construction personnel as well as between line of business managers and technology providers

Experienced Presenter on technology and statutory/code issues with the ability to explain the material in an easy to understand way

Accomplished in using computer collaboration tools in a team environment for litigation preparation

Specialties:Negotiations,Contract Disputes,Technology,Construction codes/issues,Client Advocacy


Practice areas


  1. Litigation: 25%
  2. Commercial Real Estate: 25%
  3. Real Estate: 20%
  4. Construction: 20%
  5. Probate: 10%



Hourly ($300-350/hour), contingent (33-40%)

Payment types:

Cash, Check

Attorney endorsements

14 total 

Are you an attorney? Endorse this lawyer

  • Felix Gabriel Montanez

    I have great respect and admiration for Mr. Hertz. If I needed a lawyer myself, I would feel very comfortable entrusting my case to Mr. Hertz.


    Felix Montanez Business Attorney
    Relationship: Fellow lawyer in community

  • Brian Edward Tackett

    I endorse this lawyer. Mr. Hertz is an exceedingly competent individual with a drive to win that is unmatched in my experience. I would be comfortable having him represent me in any litigation scenario, but more specifically in a construction or commercial setting.


    Brian Tackett Criminal defense Attorney
    Relationship: Fellow lawyer in community

Contact info

Roetzel & Andress, LPA

2320 First Street Suite 1000
Fort Myers, FL, 33901


FLMember in Good Standing201206/19/2016
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Work experience
TitleCompany nameDuration
AttorneyRoetzel & Andress2015 - Present
AttorneyGoldstein, Buckley, Cechman, Rice & Purtz2012 - 2014
Association namePosition nameDuration
Calusa American Inn of CourtAssociate2013 - Present
Florida Bar AssociationMember2012 - Present
Lee County Bar AssociationMember2012 - Present
Cape Coral Construction Industry AssociationFormer President 06-07 - Current Member2003 - Present
School nameMajorDegreeGraduated
Ave Maria School of LawN/AJuris Doctor2012
Speaking engagements
Conference nameTitleDate
Cape Coral Rotary Club MeetingTips for Civil Litigation2015