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About me

Over 20 years of consistent achievement while serving as an instrumental member of and trusted legal adviser to executive management; building and leading world-class legal teams; managing outside counsel; creating powerful internal and external alliances; managing through contingency events and change; and overseeing all aspects of the corporate legal function, corporate governance and compliance.


Areas of focus include:

• Commercial transactions
• Licensing and intellectual property
• Employment matters
• Strategic planning
• Developing and directing the corporate legal function
• Risk management and dispute resolution


Oliver Herzfeld oversees all aspects of the Legal department of The Beanstalk Group. More specifically, Oliver manages Beanstalk’s Legal team that drafts and negotiates all license agreements on behalf of Beanstalk's clients; manages Beanstalk’s Contract Administration team that conducts financial and contractual integrity validation and verification, as well as administrative processing and distribution, for all license, representation, sub-agent, acquisition, consulting, finder fee and other agreements involving Beanstalk and/or its clients; and personally drafts and negotiates all representation agreements with Beanstalk’s clients.


Prior to joining Beanstalk, Oliver was a partner at Joseph & Herzfeld LLP where he specialized in corporate, intellectual property and employment law. He has also worked in the corporate sector as chief legal officer of w-Technologies, a leading wireless software firm, and as general counsel of The Capital Markets Company, a technology solutions firm focused on financial services. His responsibilities included commercial, intellectual property and employment law, as well as dispute resolution. Previously, Oliver served as functional general counsel of intellectual property, technology, and licensing at J.P. Morgan & Co. Incorporated. Oliver began his legal career as an associate at Sullivan & Cromwell where he worked on a broad range of corporate and securities matters.


Oliver earned a bachelor of arts, cum laude, Phi Beta Kappa, from New York University, and a JD from Columbia University School of Law.


Oliver is deeply involved in several social service organizations in his community, is a mediator for the MediateArt program of Volunteer Lawyers for the Arts, and performs pro bono legal work for not-for-profit organizations.


Photos and videos

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Practice areas


  1. Licensing: 34%
  2. Employment: 33%
  3. Contracts: 33%

Attorney endorsements

4 total 

Are you an attorney? Endorse this lawyer

  • Charles E. Joseph

    I have met thousands of attorneys in 25 years practicing. Oliver is the best I know. He is dedicated, he cares about his clients, intensely focused, possesses vast knowledge and is a supremely strong negotiator. And he delivers before time and under budget. There is nothing I would hesitate to send him, and I do, and he always comes through- with clear, precise results in record time. If you have the opportunity to work with him, grab it.


    Charles Joseph Employment and labor Attorney
    Relationship: Worked together on matter

  • No photo

    It is my pleasure to recommend Oliver. I reported directly to Oliver for over 2½ years at The Beanstalk Group, where he is the Chief Legal Officer. Oliver has a deep knowledge of several areas of law and is able to give quick, clear and accurate advice on almost any legal issue. Oliver is one of the best negotiators I have ever worked with and I learned something from him on literally every deal we worked on together. He gains instant credibility with the opposing party by demonstrating expertise on the issues involved while negotiating in a manner that encourages cooperation. As a manager, Oliver supports his team with a true open door policy and never “over manages”. Every member of Oliver’s team knows they can go to him with any issue at anytime and feels comfortable doing so because they are invariably greeted with a smile and the correct answer. Oliver approaches every decision with integrity, intelligence and enthusiasm. I feel lucky to have had the opportunity to work with him!


    Josh Warrum Intellectual property Attorney
    Relationship: Worked for lawyer

Contact info

220 E. 42nd Street
15th Floor
New York, NY, 10017-5806


NYCurrently registered 199107/11/2016
We have not found any instances of professional misconduct for this lawyer.
Avvo contributions
Legal answers
Award nameGrantorDate granted
Harlan Fiske Stone ScholarColumbia University School of Law1990
Phi Beta KappaNew York UniversityN/A
Dean's Honors ListNew York UniversityN/A
Regents ScholarNew York UniversityN/A
Work experience
TitleCompany nameDuration
SVP & Chief Legal OfficerThe Beanstalk Group2003 - Present
Chief Administrative Officer/Chief Legal Officerw-Technologies2000 - 2002
General CounselCapco1999 - 2000
Vice President and Assistant General CounselJP Morgan1993 - 1999
Corporate AssociateSullivan & Cromwell1990 - 1993
Association namePosition nameDuration
MediateArtN/A2005 - Present
Volunteer Lawyers for the ArtsN/A2003 - Present
International Licensing Industry Merchandisers' Association (LIMA)N/A2003 - Present
National Employment Lawyers AssociationN/A2001 - Present
Publication nameTitleDate
ForbesSmart Contracts May Create Significant Innovative Disruption2016
World Trademark ReviewHow to establish an international corporate licensing programme2016
ForbesFair Use In The Age Of Social Media2016
ForbesThe Kardashians v. Haven Beauty: Can Aggrieved Licensees Withhold Royalty Payments?2016
ForbesPrince's Post-Mortem Publicity Rights2016
ForbesHow One Direction And Other Bands Handle Leaving Members2015
ForbesThe Fat Jew, Plagiarism and Copyright Law2015
ForbesFive Reasons To Copyright Register Your Software Now2015
ForbesHBO's Ballers: Touchdown or Legal Fumble?2015
ForbesNew York's Highest Court Opens Pandora's Box2015
ForbesLicense Agreement Territory Exclusivity2015
ForbesRick Ross' First Amendment Rap2014
ForbesNew Uses Under Old License Agreements2014
ForbesWhy Jay-Z And Other Talent Should Seek Morals Clause Mutuality2014
ForbesProtecting Food Creations2014
ForbesAmerican Defamation Hustle2014
ForbesKaskade And Michelle Phan: Burn The Copyright Law!2014
ForbesIs The Philip Seymour Hoffman Gay Lover Lawsuit Ethical?2014
ForbesWhen A Breach Is A Benefit2014
ForbesSpirit v. Led Zeppelin: Analysis Of The "Stairway To Heaven" Infringement Lawsuit2014
ForbesAre Agreements To Negotiate In Good Faith Enforceable?2013
ForbesTodd Oldham v. Old Navy: Are Agreements To Agree Enforceable?2013
ForbesOakley v. Rory McIlroy and Nike: Enforcing Rights Of First Refusal In Endorsement Agreements2013
ForbesProtecting 3D Printing Designs And Objects2013
ForbesAre Your Emails Enforceable Contracts?2013
ForbesProtecting Banksy's Sphinx2013
ForbesAre Implied Licenses Enforceable?2013
ForbesProtecting 3D Printing Designs And Objects: Part Two2013
ForbesProtecting Fashion Designs2013
ForbesGibson Guitars v. Viacom: Are Trademark Licensors Liable For Their Licensees' Infringement?2013
ForbesFailure To Enforce Trademarks: If You Snooze, Do You Lose?2013
ForbesThe Blurred Lines Of Copyright Law: Robin Thicke v. Marvin Gaye's Estate2013
ForbesAre Website Terms Of Use Enforceable?2013
ForbesLance Armstrong Will Likely Settle Readers' Claims -- And Admit No Wrongdoing2013
ForbesProtecting 3D Printing Designs And Objects: Part Three2013
ForbesWhat Is The CDA And How Can It Help You And Your Company Avoid Liability?2012
ForbesResolving Conflicts Between Trademark And First Amendment Rights2012
ForbesProtecting Fictional Characters: Could You Legally Write A New Harry Potter Novel?2012
ForbesBattle of the Heart Attack Trademarks2012
ForbesOracle v. Google: Are APIs Covered By Copyright Law?2012
ForbesAre Trademark Licensors Liable For Injuries Caused By Their Licensees' Defective Products?2012
ForbesCan Gabby Douglas Oppose The Third Party Registration of "Flying Squirrel" Trademarks2012
ForbesEncores By Marilyn Monroe, Tupac and Elvis Raise Publicity Rights Concerns2012
The Licensing Law BlogA Star is Born: The Licensing of Blue Ivy2012
ForbesApple's Trademark Problem In China Is Self-Inflicted2012
ForbesJudge Blows Whistle On Reebok's Tebow End-Around2012
ForbesYahoo's Patent Litigation Plan Backfires2012
ForbesHarlequin's Related Party Transaction Leads To Bad Romance With Authors2012
ForbesThe Beastie Boys' Sampling and Copyright Law2012
ForbesProtection of Compilations: Are Yoga Poses And Dance Moves Copyrightable?2012
ForbesWhat Is The Legal Status Of Virtual Goods?2012
ForbesThinking Of Creating An Angry Birds Clone? Read This First!2012
ForbesWhat The Outcome Of The Louboutin Case Could Mean For Brands2012
Royaltie$Handling Trademark Licensees in Bankruptcy2011
Royaltie$Handling Trademark Licensees in Bankruptcy: Part Two2011
Oxford University Press: Journal of Intellectual Property Law & PracticeHandling US trade mark licensees in bankruptcy2011
Executive CounselTrademark License Negotiations Full of Pitfalls2008
Managing Intellectual PropertyAvoid the Risks of Using Foreign Manufacturers2008
Managing Intellectual PropertyTrade Mark Licensing Made Easy2007
Managing Intellectual PropertyTrade Mark Licensing Made Easy: Part Two2007
School nameMajorDegreeGraduated
Columbia University School of LawLawJD - Juris Doctor1990
New York UniversityMajor: Computer Science; Minor: MathBA - Bachelor of Arts1984
Speaking engagements
Conference nameTitleDate
The Simi Sara ShowMusic Superstars Sign Petition For Digital Copyright Reform2016
The Simi Sara ShowLed Zeppelin Members To Take The Stand As “Stairway To Heaven” Trial Begins2016
Advanced Licensing Agreements 2016Advanced Trademark Licensing2016
ABA Academy Institute for ExcellenceThe Dealmaker's Commandments2016
The Simi Sara ShowJoke Stealing Parasite Or Social Media Genius2015
The Simi Sara ShowTom Petty Awarded Royalties for Sam Smith Song2015
Managing the Trademark Asset LifecycleTrademark Licensing2015
IP Trademark, Copyright & Licensing Counsel ForumIP Infringement Enforcement Best Practices2015
Food for Thought: Street Art and Celebrity ChefsFood Licensing: Benefits and Considerations2015
CNN InternationalWill the "Blurred Lines" lawsuit encourage more cases?2015
Advanced Licensing Agreements 2015Advanced Trademark Licensing2015
The Simi Sara ShowDinosaur Copyright Laws2014
Maintaining the Perfect PartnershipTrademark Ethics—To Tell or Not to Tell2014
Licensing Expo 2014Basics of Licensing Law2014
IP Trademark, Copyright & Licensing Counsel ForumUnderstanding the Lifecycle of Creating a Trademark Licensing Program2014
SPLiCE WebinarLicensor Liability And License Agreement Issues And Provisions2013
Zicklin School of Business Administration, MBA ProgramLicense Agreements 1012012
2012 Annual Meeting of New York State Bar Association - Entertainment, Arts & Sports Law SectionCurrent and Trending Topics In Brand, Famous Personality, Interactive and Character Licensing: Development to Bankruptcy2012