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Brian A Lincer

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About Brian

Favorite Quote: It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them.  They went out and happened to things.

 

- Leonardo da Vinci -

Practice areas

Intellectual propertyBusinessFranchising
  1. Franchising: 50%

    Legal representation for existing franchisors and franchisees, businesses seeking to become a franchise and those seeking to acquire a franchise.

    16 years

  2. Business: 25%

    Legal representation for product manufacturers, importers, distributors and retailers in matters relating to intellectual property, licensing, labeling, compliance and general business matters.

    16 years

  3. Intellectual property: 25%

Languages spoken

English

Photos and videos

1005627 1448300878

Contact

The Internicola Law Firm, P.C.

77 Water Street
7th Floor
New York, NY, 10005

    The Internicola Law Firm, P.C.

    1000 South Avenue
    Suite 104
    Staten Island, NY, 10314

    The Internicola Law Firm, P.C.

    4400 U.S. Highway 9 South
    Suite 1000
    Freehold, NJ, 07728

    Resume

    License
    StateStatusAcquiredUpdated
    NYCurrently registered 200502/28/2021
    NJActive200403/30/2021
    We have not found any instances of professional misconduct for this lawyer.
    Avvo Contributions
    Legal answers58
    Legal guides0
    Awards
    Award nameGrantorDate granted
    A+ RatingBBB2014
    Work Experience
    TitleCompany nameDuration
    PartnerThe Internicola Law Firm, P.C.2012 - Present
    AssociateDecker Decker Dito & Internicola, LLP2011 - 2012
    PartnerThe Law Office of Brian A. Lincer2006 - 2010
    AssociateEstrin & Benn, LLC2005 - 2006
    AssociateDito & Internicola, LLP2004 - 2005
    Law ClerkAnguili, Katkin & Gentile, LLP1999 - 2004
    Associations
    Association namePosition nameDuration
    National Federation of Independent BusinessMember2015 - Present
    Staten Island Economic Development CorporationMember2014 - Present
    International Franchise AssociationMember2014 - Present
    International Franchise Professionals GroupMember2014 - Present
    Staten Island Chamber of CommerceMember2014 - Present
    New Jersey State Bar AssociationMember2011 - Present
    Richmond County Bar AssociationMember2011 - Present
    New York State Bar AssociationMemberN/A
    New Jersey Bar AssociationMemberN/A
    Publications
    Publication nameTitleDate
    BookThe Guide to Selling Your Business With Peace of Mind2013
    Legal GuideWhy Trademark Registration is NOT Enough for Footwear and Apparel Companies2013
    ArticleWhat Goods or Services Does Your Trademark Protect?2013
    Education
    School nameDegreeGraduated
    Brooklyn Law SchoolJD - Juris Doctor2004
    Northeastern UniversityBS - Bachelor of Science1999
    Speaking Engagements
    Conference nameTitleDate
    Business MastermindSetting and Achieving Goals in 20182018
    Small Business Development CenterStrategic Planning for Exiting Your Business2016
    Franchise Growth MastermindHow Local Brands are Leveraging Franchise Growth Strategies2016
    The Encore Entrepreneur: Your Second CareerBusiness and Franchise2015
    Road Map to FranchisingBuying a Franchise2015
    SIEDC Business ConferenceBusiness and Franchising2014
    Franchisee Conference at Rutgers UniversityBuying a Franchise2014
    Legal cases
    Case nameOutcome
    Mergers and Acquisitions: Construction CompanyMerger Of Entities

    Reviews

    (18)
    5 Star
    		100%
    4 Star
    		0%
    3 Star
    		0%
    2 Star
    		0%
    1 Star
    		0%
    Review Brian Lincer

    Excellent advice and service

    Posted by

    I hired Brian and his team to assist me with the negotiation of a franchise agreement as a franchisee. Thanks to his experience and expertise, Brian quickly identified key issues to address with the franchisor, which resulted in an excellent outcome for me. He also diligently reviewed the FDD, highlighting potential red flags, and providing me comfort about the franchisor's legal history. In addition to his valuable advice, Brian was a pleasure to work with. He made himself available to answer any of my questions or concerns, and was very generous with his time, making me feel like my business was truly valued despite only being a start-up. Finally, I also enjoyed working with Brian's team, which was extremely professional and pleasant. In conclusion, I have found in Brian and his team an extremely valuable resource for my business, and a long-term business relationship!
    This review is from a person who hired this attorney.
    Hired attorney

    Great Law Firm and lawyer!

    Posted by

    We just wanted to thank you all for getting us to this point in our business! The entire Internicola law firm team has been incredible and we feel very lucky to have worked with you to get to this point in our new and exciting journey as franchise owners! From the very first call to your office, each and every person who has picked up the phone has treated us with kindness and support and we felt like we could talk to any one of them about what was going on....and we did! (lol) We had spoken to several other attorneys before calling your office, and are so glad we found your group! One of the things we appreciated, besides the great customer service, was the fact that you were able to review our franchise agreement, as well as dealing with the real estate review. It’s a one stop shopping experience and helps that you understood our business model when reviewing the lease. Brian, our attorney, spent time on the phone with us reviewing each item and making sure that we understood what we were signing. We never felt rushed and we’re always given adequate time to have all of our questions answered. We also feel very fortunate to know that as questions arise in the future, we can go back to the Internicola law firm and they will be familiar with our details of our franchise agreement and lease. We recommend the Internicola Law Firm without hesitation.
    This review is from a person who hired this attorney.
    Hired attorney

    Would highly recommend!

    Posted by

    Brian reviewed and negotiated both our franchise agreement and lease contracts. He was extremely professional, knowledgeable, and a true pleasure to work with. He was very responsive to any questions or concerns that we had and we couldn't have had a better experience with Brian and his very friendly and professional staff.
    This review is from a person who hired this attorney.
    Hired attorney

    Review of Brian Lincer

    Posted by

    I hired Brian to review a franchise agreement. Brian proved to be very knowledgeable in franchise law as well as provided excellent customer service. He distilled the agreement down to a few key issues I should focus on, clearly explained my options, and provided guidance based on his experience in the franchise industry whether the franchisor was reputable or not. I will be using Brian as my franchise attorney moving forward and would highly recommend him to others.
    This review is from a person who hired this attorney.
    Hired attorney

    I'm a lawyer but franchise not my area - Enter Brian! Expert!

    Posted by

    I'm taking a franchise, and as a lawyer myself I know one needs expert advise from an expert in the specific area. Don't go to your cousin the lawyer for your franchise advise! I'll confess I spoke with Brian a bit to get a level of confidence but that took about 3 minutes before it became clear that Brian really really knows franchising. AND The service and responsiveness is terrific! We're still working together and I expect it will be a long term relationship.
    This review is from a person who hired this attorney.
    Hired attorney

    Retained Brian to assist me in purchasing a franchise.

    Posted by

    I highly recommend Brian for many reasons. First, he is an expert in regards to Franchising. His depth of knowledge was off the charts. He was sharp as a tact and answered all of my questions and concerns in great detail. Second, he has ethics. I truly feel he was honest with me and gave me credible advice. He made me feel extremely comfortable. Third, and most importantly, he surrounds himself with staff that are first class. Samantha and Gina were absolutely incredible. They answered all of my questions and got the job done based upon my timeline. And lastly, there good people who genuinely care about the work their doing. I highly recommend Brian and his staff. You will not be disappointed.
    This review is from a person who hired this attorney.
    Hired attorney

    Great Lawyer

    Posted by

    Mr. Internicola's office is true professionalism. Brian Lincer and his team were very thorough every step of the way, ensuring we were covering all our bases. What more could you ask for. Definitely a 5 star to me.
    This review is from a person who hired this attorney.
    Hired attorney

    Fair, open, and truthful

    Posted by

    Being inexperienced in business but having an idea I wanted to put to market left me with a need for guidance. After my initial consultation with Brian he could have persuaded me to start my business prematurely but instead gave me reasonable advice to get my product worked out first and make sure it was marketable. GREAT ADVICE! I rewarded his honesty and knowledge by hiring him. Fortunately, with Brian you get his great staff as a bonus. They are friendly , professional, and quick to reply to inquiries. Lawyers are expensive because their advice and efforts are necessary to get through complex rules and regulations. When you get one like Brian and his office, you get a reasonable price for excellent service and that type of piece of mind knowing that you are getting trusted guidance is priceless.
    This review is from a person who hired this attorney.
    Hired attorney

    Great Experience Working With This Firm

    Posted by

    We contacted Brian's form to secure a trademark. Everyone we spoke to was thorough, professional and just terrific to work with. I would recommend the form without reservation.
    This review is from a person who hired this attorney.
    Hired attorney

    Straight Shooter

    Posted by

    Brian showed an immediate understanding of how my partners and I were seeking to complete our acquisition. He asked intelligent questions throughout the process, both to ensure that he delivered against our goals, but also to help us be sure that we had thought through key issues. He delivered against all key deadlines and always communicated proactively when he anticipated obstacles down the road.
    This review is from a person who hired this attorney.
    Hired attorney
    See all reviews

    Attorney endorsements

    (12)
    Are you an attorney? Endorse this lawyer

    Neel Shah, Franchising Attorney on Oct 10, 2017
    Relationship: Worked together on matter

    Brian is a consummate professional & a great human being. He advises by speaking to clients, not talking down to them. I particularly his ability to become passionate about his entrepreneur client's vision & then to do his part to help make it a reality.

    Ilana Sable, Business Attorney on Sep 28, 2015
    Relationship: Co-worker

    I have had the great pleasure of working with Brian for the past five years and endorse him as both an exceptional attorney and a trusted advisor in all business transaction and intellectual property protection matters. Brian’s strengths and focus are in the areas of franchising, the structuring of license and distribution relationships, trademark protection and portfolio management, product labeling commercial real estate transactions, business acquisitions, sales and mergers, joint venture agreements and general legal counsel.

    Christopher Otterbeck, Business Attorney on Apr 7, 2015
    Relationship: Fellow lawyer in community

    I endorse this lawyer for your business and franchise needs. Brian in very knowledgeable and experienced in this area.

    Dmitriy Shakhnevich, Business Attorney on Sep 28, 2014
    Relationship: Other

    I endorse this lawyer.

    Sean Cleary, Business Attorney on May 20, 2014
    Relationship: Fellow lawyer in community

    I endorse this lawyer. A highly skilled and respected lawyer in the legal community.

    Brian Beckcom, Business Attorney on Apr 11, 2014
    Relationship: Other

    When you're facing an intellectual property or trademark dispute, you want the best help possible. That's where Brian Lincer comes in. His vast experience and success in handling business litigation is complemented by his respect and care for his clients.

    John O'Brien, Business Attorney on Apr 11, 2014
    Relationship: Fellow lawyer in community

    I endorse this lawyer. A highly skilled and respected lawyer in the legal community.

    Jason Epstein, Business Attorney on Apr 10, 2014
    Relationship: Fellow lawyer in community

    Brian is an experienced and competent attorney. I endorse him for his work ethic, depth of knowledge, and history of great service to his clients.

    Vaughan De Kirby, Intellectual property Attorney on Apr 5, 2014
    Relationship: Fellow lawyer in community

    As a practicing attorney for 30 plus years I know that intellectual Property Law requires and expert and Brian Lincer is the attorney to call if you want an experienced expert.

    Christian Lassen

    Top-notch attorney. Highly respected in the legal community.

    Michael Doland, Business Attorney on Sep 19, 2013
    Relationship: Fellow lawyer in community

    Although new to Avvo the answers of Mr. Lincer reflect a great deal of experience (and sophistication.) Mr. Lincer's answers are accurate, analytic, and customized to the needs of the Avvo asker. These are exactly the qualities that every client would look for when hiring an attorney.

    Charles Internicola, Intellectual property Attorney on Jun 13, 2011
    Relationship: Worked together on matter

    I endorse this lawyer. Brian is an exceptional attorney with an in depth and thorough understanding about legal issues that matter to business owners. Brian is an exceptional authority in the areas of licensing, product labeling and intellectual property. Brian gets things done.

    Cost

    RATES
    • Hourly Rates$300-$500/hour
      PAYMENT METHODS

      Cash, Check, Credit Card