It seems to be sort of a marketing technique for some attorneys. I agree wholeheartedly.
Actually, it isn't a marketing technique. It's a bona fide method for reducing court time while maintaining privacy. I personally believe both can be accomplished while still keeping the lawyers in control of the case. We all have different approaches. I like being involved in the settlement process through discussions directly with my opponent or with the other pro se party and not being handed settlement terms from one or more other professionals and then my client being being bound by those agreements and my roe reduced to little more than scrivener instead of acting as counselor at law. The method works well for some. I prefer not to handle those sort of case so I turn away those clients and refer them to attorneys who like the collaborative approach.
I have worked with it also and I agree. I meant some issues concept to market their practice. I too do not care for it and believe it actually adds time and cost to the process