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The Chambers USA Guide to America’s Leading Lawyers describes Howard as "a tireless advocate for his clients" who "impresses with his superb analytical and communications skills" and as "valued for his practical experience as a former Assistant Di...
Practice areas & skills: Advertising, Mergers & Acquisitions, Antitrust & Trade Law, Intellectual Property, Privacy
I started my legal career at one of the world’s largest law firms where I counseled and represented Fortune 200 companies on all aspects of trademark law, copyright law, and advertising law. After working at a big law firm for several years, I tr...
Practice areas & skills: Advertising, Contracts & Agreements, Copyright Application, Trademark Application, Licensing
Dirk Thomas is the Managing Principal of McKool Smith’s Washington, DC office. Prior to joining McKool Smith, he was co-chair of Dewey & LeBoeuf’s Intellectual Property Litigation Group. Mr. Thomas’ practice focuses on intellectual property liti...
Practice areas & skills: Advertising, Intellectual Property, Licensing, Litigation
Review: “Brett is available to his clients, diligent, and most of all, he is an expert in IP law. He has deep background in copyright and trademark actions worldwide, there isn't a question you can ask him that would stump hi...
Practice areas & skills: Advertising, Trademark Infringement, Intellectual Property
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Advertising lawyers specialize in product claims made to consumers. Different products have different rules—for example, cigarette ads may not be shown on television, and prescription drug ads must include information about side effects. Advertising laws require truthful product descriptions on packaging and labels. Other laws prohibit bait-and-switch strategies, where an unavailable, cheap product is advertised to lure you in for a more expensive one. If you are marketing a product, an advertising lawyer can help ensure that your marketing messages comply with advertising laws. You would also consult an advertising attorney if you have made a purchase based on an advertised claim that you now believe to be false.