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When you work hard developing a consumer-recognizable brand, with a logo and a branded image and reputation, a trademark attorney can help you protect these assets. Trademark application attorneys can advise you on all aspects of the trademarking process, including the need for notice of your trademark claim, which forms to use (and how to file them), and whether or not you should formally register your trademark with the government. Trademarks are the only protection your logo and brand have, and trademark application lawyers are the only ones who can successfully prevent them from being misused.