We come to one of the most crucial steps for your business: the name. You want to choose a name that pops and is easy to remember. However, you're limited to names that aren't legally off-limits. The same goes for your products--you'll need to come up with names that don't infringe on already existing products.

Additionally, you should also consider protecting your business so that other people don't make money ripping your ideas off. Learn more details on how to take basic steps to protect your interests, while respecting the rights of other businesses.