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Avvo Releases Avvo Pro for Lawyers

New marketing tool enables attorneys to generate more business by taking Avvo profile to the next level

Seattle, WA - November 9, 2009 - Avvo, Inc. (www.avvo.com), the world's largest legal directory, announced today the release of Avvo Pro, a dynamic, customizable marketing tool that will help lawyers get more business. Available as an upgrade to the free Avvo profile, Avvo Pro allows lawyers to further customize their profile, display contact information more prominently throughout the site, eliminate competitive advertisements and track the real-time performance of their profile with detailed reporting.

"When Avvo's attorney directory was launched in 2007, it was a game changing platform that offered solo and small firm lawyers the opportunity to level the playing field and compete with BigLaw," said Nicole Black, Criminal Defense Attorney, New York. "Avvo Pro has the potential to continue this trend by offering lawyers the chance to add additional marketing tools to their arsenal, including the ability track the source of client development leads."

"Avvo Pro gives lawyers an even greater platform to capture the more than 2 million visits and 150,000 client contacts generated by Avvo each month - a platform to turn those contacts into paying clients," said Mark Britton, Founder and CEO of Avvo.  "Lawyers need to be smart marketers.  They need to identify their target market and repeatedly measure whether they are efficiently reaching that market.  Avvo Pro's dynamic platform and sophisticated analytical tools enable lawyers to do just that."

Features of Avvo Pro include:

Profile customization

  • Create custom introduction tag-line on lawyers' Avvo profile
  • Feature two client reviews and two peer endorsements of lawyers' choice

Enhanced client contact options

  • Dynamically display phone number, email address and website link on lawyers' Avvo profile
  • Potential clients see lawyer contact information on search results listing page
  • Sponsored ads from competitors will not appear on lawyer profile

Real-time performance tracking and reporting

  • View how many people see lawyer profile across the entire site
  • See a snapshot of who's contacting lawyer by phone, e-mail or by visiting lawyers' website
  • Analyze how many prospective clients Avvo generates for lawyer compared to each practice area

Avvo Pro is available immediately as a subscription for $49.95 per month. Lawyers who purchase Avvo Pro will receive the first month free. Avvo Pro is free for attorneys who advertise on the site. 

About Avvo

Avvo is the only free website that empowers consumers to handle their legal matters with confidence. Avvo offers ratings and profiles for every lawyer, as well as client reviews, peer reviews and attorney disciplinary records. Avvo also offers Avvo Answers, the world's largest question and answer forum where people can ask real attorneys - anonymously if desired - any legal question and receive personalized answers. Additionally, Avvo Legal Guides are a resource of lawyer-generated best practices for consumers seeking guidance on their legal issues. The website currently covers 90% of the lawyers in the United States, including profiles and ratings for every licensed attorney in Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington and Wisconsin; and partial coverage in limited release states including Indiana, Iowa, Kansas, Louisiana, Maine, Nevada, South Carolina and Wyoming. Founded in early 2006, Avvo is privately held, with funding from private investors, Benchmark Capital and Ignition Partners. For more information, visit www.avvo.com.