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Avvo and Boomerater Launch Free Legal Resource to Help Baby Boomers Make Informed Legal Decisions

New resource covers important legal issues facing Baby Boomers including Estate Planning, Wills, Trusts, Health Care, Divorce and Elder Law

Seattle, WA - January 18, 2011 - Avvo, the world's largest lawyer ratings directory, and Boomerater, the leading online decision guide for Baby Boomers, announce a strategic partnership to help Boomerater's members make informed decisions about their legal needs.

Avvo's extensive online nationwide database of attorneys, rated on a scale of "1" (Extreme Caution) to "10" (Superb), is now available in Boomerater's Financial and Legal section. This free service provides Boomerater's members the ability to find a lawyer by legal specialty or location. Members can research, evaluate and compare lawyers by a range of criteria including the Avvo Rating, years of experience, client reviews and disciplinary records. Free articles written by attorneys discussing Boomer legal issues, such as Estate Planning, Wills, Trusts and Elder Law, are also available on Boomerater.

"For Baby Boomers, getting legitimate legal advice or finding the right lawyer is critical at this stage in life. The decisions that need to be made are tough - and can greatly impact their lives, as well as their loved ones," said Mark Britton, Founder and CEO of Avvo.com. "We partnered with Boomerater because of its focus on building a comprehensive online resource. Together, we will make it easier for Baby Boomers to not only find the legal help they need, but also feel confident they are getting the best legal information available."

"The partnership is an excellent fit for both companies," said Rami Weiss, Co-Founder and CEO of Boomerater.com. "Our site helps Boomers make informed life decisions including researching legal options for themselves and their families. With the addition of Avvo's attorney directory and proprietary attorney ratings, our members can now get trusted information about individual attorneys to help in their decision-making process."

About Avvo.com
Avvo is the largest and only free website that empowers consumers to handle their medical and legal matters with confidence. Avvo offers free ratings and profiles for 90 percent of practicing lawyers and 90 percent of licensed M.D.s in the U.S. This includes the editorial Avvo Rating, patient and client reviews and peer endorsements, as well as experience, background information, industry achievements and disciplinary records. Avvo also offers a free question and answer forum, where consumers can ask questions and receive answers from certified doctors and lawyers. Additionally, Avvo Legal Guides and Avvo Health Guides are free research tools, written as how-to articles covering everyday issues authored by certified lawyers and doctors. Founded in early 2006 and launched in 2007, Avvo is privately held, with funding from private investors, Benchmark Capital, Ignition Partners and DAG Ventures. For more information, visit http://www.avvo.com.

About Boomerater.com
Boomerater.com is the free online advice network helping Baby Boomers make informed life decisions. The site covers everything from finding financial planners and new career opportunities to researching assisted living and in-home care. Content is contributed by Boomers and a select group of providers with Boomer-specific content. Boomerater is privately owned and operated. For more information, visit http://www.boomerater.com.