How to Choose and Protect a Business or Product Name

Request a trademark opinion letter for national or Internet-based products or businesses.

If a business owner will be selling products or services outside of a small geographic area, it is absolutely critical to get a name screening search, an analysis of the potential for successful trademark registration, AND an opinion on potential infringement. A trademark opinion letter is a crucial preventive step in launching a national or Internet-based business. Thousands of company and product names are adopted every year. It is highly unlikely that a chosen name will be completely clear. Most business names and product names are identical or similar to names for unrelated products and services. This will not present a legal conflict. However, merely *similar* names in the same area can present a huge conflict. It takes an experienced trademark attorney to sort this out.