Attorney Steve Vondran gives a general overview of things to consider when choosing a name for your business in an effort to avoid claims of trademark infringement, unfair competition, and other problems that may lead to receiving a cease and desist letter after you have made substantial investments in your business. This is not legal advice, and is not an exclusive list of things to consider. There are several other sources that can be, and should be investigated before seeking to launch your global eBusiness.
