Consumers often make the mistake of selecting a personal injury lawyer or firm based on advertising alone. This is a huge mistake as a number of the lawyers and firms that advertise heavily are little more than "settlement mills." For more information on what a settlement mill is, take a look at this article published in Stanford University's Law Review;“run-of-the-mill-justice/

Settlement mills focus on volume as opposed to quality of cases and often leave significant money on the table with a "garbage in garbage out mentality.