"Threefold damages" is not "hefty." Consumer fraud should result in tenfold damages. If that were the case, consumer fraud would end over night. (And, if it didn't.... well, pay the penalty.)
N.J.S.A. 56:8-19: In any action under this section the court shall, in addition to any other appropriate legal or equitable relief, award threefold the damages sustained by any person in
interest. In all actions under this section the court shall also award reasonable attorneys’ fees, filing fees and reasonable costs of suit.
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Previous counsel cited the applicable section of the statute. You should also make sure to look to the administrative code a it implements the CFA. Good luck.
DISCLAIMER: Please be advised that this post is not intended to constitute legal advice and is for informational purposes only. This posting in no way creates an attorney client relationship. You should contact an attorney to protect your interests.