The factory rims of my car were scratched when going through gas station car wash, is the gas station or company liable?

I recently went though a gas station car wash and upon entering, the under carriage spray turned on and of course coated my windshield with water as I'm driving forward to have my upper left wheel drive over the mechanism that turns on the machine. Right before is a guide rail about 2-3 feet long that is entirely metal or some kind of lead pipe. As I drove up I heard a nasty sound, but figured it was just me running over that machine mechanism. As I got out I check to make sure everything was ok and found both of my left rims were gashed and scratched due to the the metal guide rail. Because it states no liability for damage in the wash (due to things that can be deterred from damage such a wipers, etc) is the gas station company liable to fix my rims since the damage was unforeseeable?